Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is essential. Competitive analysis has traditionally been a core strategy for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this fie

    Opening Remarks In modern rapidly changing business world, maintaining an edge of the rivals is crucial. Market research has always been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools

    Overview Social media marketing has evolved significantly in the last few years, driven by shifts in innovation, consumer actions, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape